What's Postcard Marketing All About?
There's a lot more to marketing postcards than just sending pretty pictures of your last beach vacation to your friends!
Postcards reveal ideas (ever seen huge jumbo postcards?), quickly grab attention, are inexpensive to mail, give great name recognition and are convenient too.
Plus postcards give you a very cool 'instant visibility' type thing...
Send a postcard in the mail to almost anyone - no matter where they live!
Postcards are tactile... you can touch a postcard, feel how it's been made.
A postcard can also be a beautiful (and collectable) work of art. (Some of those antique postcards are gorgeous!)
Marketing with postcards is a clever way for a small business marketing enthusiast to get the word out. Let the world TAKE notice. And if you want, drive 'em insane!
But Why Start Marketing Postcards?
Well, right now - in fact every single day - hundreds of thousands of people all over the globe send and receive postcards. Heck, we ALL love to receive postcards. You do, right? (I know I do!)
A painted wall postcard. What the?
And whether you want to do your own postcard design or test drive things with a postcard template.
Or just make your own postcards...
There's a LOT more to marketing postcards than just scenic pictures!
You see, one great thing about postcards is that you can take a little snapshot of your world, and allow others to see that exact same picture you see, and grasp the same feeling too, as if they were...
Sitting there right beside you!
It's magical... Try doing that with email! Of course, postcards are still relatively new too - so you're way ahead of the curve if you're thinking there's a GREAT opportunity to jump head first into this.
Another good thing about postcard marketing is that you can reach huge audiences of people offline. After all...
Not Everyone Surfs The Web
24 Hours A Day!
Not only that but postcards get read - often kept for months or even years, pinned up for everyone and his brother to eyeball. (Usually on the fridge - or other prominent places in the home).
Postcard marketing (don't let the name scare you!) is easy to start. Whether you want to crank out postcard invitations, create oversized postcards or go retro with old fashioned postcards...
Or just make your own postcards in an easy afternoon. (Humiliating the neighbors in the name of fun is an option of course!)
The end result is that we've attempted to cover a solid range of postcard 'wisdom' here - everything from postcard stamps and supplies to where to snap up cheap postcards when you need them.
In fact, there's an ocean of marketing with postcards ideas on the pages of this site to get you started right now!
But if we missed something, snail-mail us a postcard and let us know!