Considering Business Postcards?

What do you do when you receive a couple of nice postcards? You know, with a terrific and inspiring 'lifestyle' photo on the front. You stick it right there on the fridge - and when you go to grab something from the fridge, you glance right at that postcard...

So, the question is, are business postcards really great for business?

Well - to put it another way, you'd be SILLY not to be using postcards!

After all, a physical business based postcard is NO comparison to something like an electronic postcard.

Too many folks are paranoid of Trojans and other virus nasties to go opening every postcard sent through email!

But wait, what else is there?

Well, there's always Yellow Pages.

Except try changing your advertised prices in your ad in the middle of the year. (And that's going to cost you an arm or a leg too).

So - postcards definitely take the cake.

How To Use Business Postcards

But how do you use postcards for your own business?

For starters, you can impress your customers by using a powerful image on your postcard.

Attract their attention first

This gives your postcard some serious staying power. (Folks will put it up in a highly visible place and maybe even comment on it.

Good or bad comments - they all attract attention!

Business postcards are also EASY to out for promotional purposes.

You'll put your contact details and website details into it of course, and something to motivate folks to 'take action.'

Taking action could be something as simple as motivating them to come to your website and download a free guide, 'tips' booklet or 'how to' handbook. (You'll eventually do anything for their email details!)

Meanwhile, back at the ranch, your postcard is quietly building your own unique brand and identity.

Especially if you stay constant - not so constant that you're 'in people's face' but more so that they're reminded of you (in a pleasant way!)

Ie. Your customer (after receiving your latest business photo postcard):

"I've seen this guy before. I'm always getting nice postcards from him."

And, down the track a bit...

"Might just see what she has to offer..."

Getting More Technical

Now if you want to get technical then some research bigwigs would say that business postcard printing is much more effective than any other marketing strategy...

(For example, brochures, Yellow Pages or booklets) - because there is a big chance that people will at least look at one side of your postcard.

Keep calm, carry on

They would say that though, wouldn't they?

Plus - you can be super creative with postcards - Taking risks that you might never with a 30 second TV commercial (too expensive to risk!)

Or with your $1000 per month (and the rest) Yellow Page display ad!

And go ahead - compare advertising in a high distribution magazine to mailing a couple of thousand business postcards..

So, in a nutshell, let yourself 'mull over' the benefits of using business postcard printing...

Inexpensive (compared to other advertising methods like newspapers & TV commercials), long term staying power (folks put 'em on the fridge!) and EASY to send out too.

A Couple Of Online Postcard Printers To Consider

Here are some online postcard printers (that will print and send your postcards to you offline!):

• www.vistaprint.com
  Vistaprint offer a whole range of business based postcards. You can also upload your own postcard design or use their postcard templates to get it happening quickly for you.
• www.overnightprints.com
  A similar service - upload your own designs - or use express designers or professional postcard designers working on your postcard design.

Explore our site further for more humbled postcard advertising knowledge!