Got Your Eye On Insurance Postcards?

Shopping around for mortgages and insurance is about as exciting as mayonnaise on toast. A lot of the usual pamphlets and booklets you get are wordy, forgettable, and just don't appeal to the way people shop.

Instead of being bored to tears over words and then being expected to commit to buy...

The advent of insurance postcards works with our familiar shopping instincts to make the process a little less overwhelming.

Insurance postcards are a quick and comfortable way to get introduced to a broker or insurance company's services.

They typically have dimensions of 6 x 4 inches, with an attention-grabbing image on one side.

An accompanying catchphrase or slogan lets the reader know what is primarily being offered. The back side may contain important information about policy and payments, contact numbers and/or a website address.

Getting To Know Insurance Postcards

Mortgage postcards work the same way except their focus is more loans, rates and foreclosures. Think of them as a business card but with better marketing power, or a billboard but vastly more affordable.

An Uncle Sam's Insurance postcard

How affordable? Printing postcards costs literally pennies per piece: 1 or 2 cents to do on your own, and up to 8 cents each for professional prints.

There is the potential to save even more if you buy in bulk. They're incredibly easy to make, as many websites have templates set up, and pages of pre-made postcard images to choose from.

Once they're printed, you can send them out that minute - no tedious waiting until it is uploaded onto a website or run in a local or national newspaper.

Results can happen in days or even hours. Postcards come to the recipient's hands "ready to read" - no opening, unfolding, or blocks of text to defer readers.

Highly portable and easy to handle, it's not uncommon for someone to save a postcard for later reference, or to pass on to a friend who may be interested.

Using Your Compact Advertisement

You can send out as much or as few as you'd like, and because you choose who gets them, any competitors will be completely unaware of what you're doing, or offering.

There's an extreme level of control in postcards not found in most other mediums.

Insurance employees in a sack race

The best ways to utilize these compact advertisements are ones where people can get their hands on it and have time to notice and review it.

The old-fashioned method of simply handing them out in a high traffic area works.

Going to the local realtor's office and negotiating to leave a stack will ensure that you hit your target market, plus reducing the number of wasted and discarded postcards.

However, sending insurance postcards through direct mail is by far the most effective way to reach potential clients, even if it does come at some expense.

You're guaranteed to have reached the owner of the home, and it will get a curious glance when it stands out in the bundle of white envelopes of bills.

Long Life-Span Postcards

In part because of our intrinsic conditioning that postcards are a positive item - a worthwhile read from a friend with a lovely picture on the front of it - the same mentality will kick in even when they are used as a sales method.

Even if it is thrown out soon after it is received, there is a good chance that it was at least looked at long enough for the recipient to conclude that they weren't interested in insurance or a new mortgage rate.

Waiting for the insurance broker to come home

Postcards are not only an eye-catching way to present something as dull as insurance, they also allow for some creativity not usually afforded in this field.

Everything on the postcard is completely customizable, and it can be made as serious or as silly as you like. Making mortgages and insurance interesting - who knew?