Marketing With Postcards
Postcard marketing is quite possibly one of the most overlooked strategies out there. There seems to be the notion that bigger is better, and higher cost yields greater results.
For something so diminutive, postcards certainly have huge advantages!
Let me tell you what I love about using postcards and why I consider postcards to be the secret weapon in getting the word out.
They get read. No opening required. (Your message gets through quickly!)
They're inexpensive to use. Around 20-40 cents per postcard including stamp and mailing label.
Try doing that with a letter!
And postcards get results.
Now, let's get into the benefits a bit more deeper by looking at the advantages to postcard marketing...
Why Marketing with Postcards Works!
A couple of good reasons why postcard marketing takes the cake!
- Cost-efficient - Marketing with postcards biggest selling point is the cost to produce. From printing to postage, the overall cost of one postcard can be around $4, though, designing and printing your own, as well as using a different give away method can slash this price to mere cents.
- Quick turnaround time - Once a postcard is finished, it can be sent out right away - no waiting on an anonymous person to run or upload your ad. You'll know within days if the postcard is getting the results you want.
Other Pages About Marketing Postcards
Simple postcard marketing ideas
Hidden secrets to postcard marketing!
- Postcards almost always get read - Without the innocuous white envelope hiding your postcard, all the information is conveyed right there in an "open" format. It's near impossible for a recipient to throw out a postcard without curiously glancing at it!
- Markets can be efficiently targeted - Using key mailing lists or handing them out in a strategic location will ensure that only those who have a chance of being interested will get your postcard.
- Storable and Transferable - Postcards can easily be set aside for later use, or passed along to others who may be interested. This reaches different markets that might not have been available, gaining you extra exposure at no cost to you.
- Leave competitors in the dark - Unlike mass media, marketing with postcards is very personal. What you're selling will be between you and your prospects only, and competitors will have a harder time trying to copy your ideas, or even see them.
- Easy to create - With hundreds of ready to use images on the web, it's simply a matter of clicking and filling in the template with your info. Creating a postcard design from scratch is also an option for the creatively inclined, or even simply printing your best ad on a 6x4 card. There's no assembly or envelope stuffing, and even the matter of putting the stamp on can be taken care of by various services.
Quick Postcard Marketing Tips
Direct mail is one of the most common, and possibly most effective, forms of marketing with postcards in use today.
Universal studios use postcard sized
promos to promote their movies!
With the right mailing list, it can bring incredible results. It is a proven, versatile and measurable marketing channel.
That's not to say that marketing campaigns using a simpler method aren't a success.
Many retail stores keep a stack of postcards at their checkout that advertise an upcoming sale, or even have an employee handing them out.
Then there's the cult hit PostSecret, which started with a single man handing out blank postcards, asking strangers to anonymously send in their darkest or silliest secrets.
Since its humble beginnings, PostSecret's creator, Frank Warren, has turned the project into a lucrative franchise of books. (The site is well worth a look!)
Remember it's all about simplicity. Less is definitely more!
A clean design and scant text will go a long way. Refrain from stuffing all the information you can on the postcard, rather, use key words to outline clear benefits the consumer will receive for choosing your product or service.
The postcard should raise interest to a level where the client is willing to call, visit your website or your store - you're trying to build leads, not close the sale.
Even if a recipient isn't interested the first time, continue to resend your postcards monthly or so. This builds credibility, and they'll be likelier to remember your company when they do need your services, or want to recommend you to a friend.
Always proofread your work - a simple spelling mistake can turn your ad into a joke. One helpful hint is to pay attention to arrival dates of your postcard. Mondays, Fridays, and dates near the holidays will see your postcard get lost in a thick stack of mail.
Keep these secret hit list tips in mind when you're out there marketing with postcards!
Visit my profitable postcard marketing page for more details.
Or, for something completely different...
More inspiring postcard marketing ideas!
See PrintPlace for low cost, free proof, 24hr postcard printing
An effective marketing postcard design!
Explore our site further for more 'change your life' postcard knowledge!
