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What Is The Modern Postcard?

The term 'modern' means so much more than simply existing in the moment! Not all postcards created in today's age are instantly a modern postcard.

It is a genre all on its own, and a certain design pattern and colour palette are called for in order for them to live up to the name.

Using clean lines and bright colours in a distinctly minimalist approach, the modernist postcard appeals to a certain generation...

One with a dwindling attention span and a need to know everything quickly mindset!

Text, especially on the front side, is essential info too.

And because of vast improvements in the field, photographs are always a popular decorating option.

Especially high quality stock images that permanently damage your vision. (In a good way!)

Cleverly Disguised Modern Postcards?

Take a look at www.Zazzle.ca to get a better idea, and notice the recurring themes in the postcards under the 'modern' category - eye-catching pinks, cyans, or elegant black, brief need-to-know messages (or no message at all), and if a real photo is not used then a cartoon-like caricature will take its place.

modern postcard family
A modern family needs a modern postcard!

Old-style, or antique postcards on the other hand, like to make use of soft, muted shades or an all over sepia wash, as was the style at the time.

They're easy to identify: old fashioned script paired with an artist's drawing of angels or small cherub-like children were common.

Attention to the front of the postcard required a much longer glance, whether because of the intricate detail of the image, or because of a wordy poem or proverb (especially on Christmas postcards and Easter cards).

And that's something you might be hard-pressed to find on todays 'modern' postcard!

Whereas vintage postcards may be a nice option for personal use, postcard companies (or small postcard based businesses) should definitely aim for a more modern look when it comes to advertising.

This is because the style and layout of modern postcards, which places heavy emphasis on bold details and a succinct tagline, is more suited to marketing.

Their use of attention-grabbing colour is leaps and bounds over the antique postcard's modest artistry.

In fact, studies have shown that colour in ads can generate...

Up To 50% More Inquiries
Than Ads In Black And White!

Simplicity and a sense of forward thinking are what's called for, wouldn't you think?

The most successful businesses are constantly evolving and changing their marketing to keep up with the ever changing times; an old-fashioned postcard might just get your customers thinking that your company is old-fashioned as well.

But then again, when it comes to modern-ish postcards, 'make your own rules!'

Visit the below websites to find printable postcards to browse, print or order: