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Personalized Postcards Revealed

If you have a business that uses postcards, or you're a postcard company who wants to strengthen your connection with clients and get your name out there, you might just find that personalized postcards take the cake.

Personalized, or custom postcards, have been around since 1861 and gained a strong following in the marketing industry, as well as in the lives of everyday folks.

Right now, as we speak, there's a whole bunch of custom postcards flying around the world...

Sending cool new offers to customers, (getting noticed) and establishing the all important brand of one for small businesses.

The thing is that most folks just stick with the tried and true approach.

And there's nothing wrong with that approach, however - it's when you crank up personalized postcards that you really 'stick out' in people's minds!

Hands Off Designs?

We tend to notice things that are distinctly different and STAND out.

personalized postcards - car design
Anything can be personalized

So, when it comes to promotional time, you can use custom postcards to really grab the edge.

Creating a unique design, or an oversized or JUMBO postcard is just one way. But there's lots more.

For example, you can edit the content you want on your personalized postcard, such as dropping in your own headline, and writing your own copy (the words on the postcard).

You can use a clever cartoon, unique artwork, or jaw-dropping royalty-free stock photography.

It all depends on...

What Message You Want To Get Out There!

You can even search around for a full-service postcard printing company that'll let you purchase a customized mailing list online, as well as printing your postcard.

As a simple 'thank you note,' personalized postcards can work wonders.

personalized postcards - horses
Create interesting postcards

These sort of postcards are perfectly aimed to let the world know about your new services, products or any cool new promotions you're running.

Most postcard printers, especially the online printers, will give you hands on assistance for postcard marketing campaigns.

This usually begins with the design and layout of the postcard, and continues to the direct mailing part.

Not only that, but they usually will have ready-to-use postcard templates you can easily work with, to customize, conceptualize or create your own postcard design.

Those templates will be available in different designs for different industries, ranging from real estate to fitness.

And in case you're worried about getting it wrong, rest assured...

Your design files will be evaluated by a pre-press team and a press-ready proof will be available for you to approve - before anyone even mentions the word 'print!'

I guess the thing to remember is that your prospect's mail box will already be chock full with:

Marketing Noise!

That's all the advertisements, newspapers, brochures that people (like us both) are receiving all the time.

So, you can be different by using a personalized postcard that stands out. Perhaps with a stunning photo on the front? (Like a postcard you'd get from a friend!)

And that sort of 'friend' postcard that delivers a quick, simple and focused message will be the one that is kept and read!

These are the sorts of things you can do with custom postcards.

Remember too, that a postcard doesn't have to be opened - it makes an impression at a glance!

Here's a ball park idea of what sort of postcard styles you can personalize...

Jumpstart With These Personalized Postcards

There's also:

Marketing Postcards
Special Occasion Postcards
Photo Postcards

And you'd be astonished at how many people enjoy...

Online Postcard Resources

Here are a few postcard inspired websites that contain good tutorials on how to make custom postcards. (Search at the sites below for 'postcard tutorials' or just 'postcards')