Postcard Marketing Experts

The postcard marketing experts mentioned here may not be names known to you, but rest assured the knowledge will be a life saver for anyone who wants a tantalising taste of postcard marketing!

One widely known 'expert' in postcard marketing is Joy Gendusa of PostcardMania (started in 1998).

Joy has a enriching postcard site that takes care of almost any postcard needs you might have.

From postcard templates at her site to a solid three chapters from her Ultimate Postcard Marketing Success Manual, at last count Joy had 22,000 customers and 140 employees.

The thing I liked about her site is the wealth of good bite-sized postcard marketing information you can start using instantly.

She says she started with an idea and used postcards only for the first few years. By the way, that manual is now priced at an accessible $9.95. (Hard copy $19.99)

In her Ultimate Postcard Marketing Manual you get to read about specific postcard designs that have had good (profitable) results for her customers.

But that's just the tip of the iceberg.

Finding Your Own Postcard Marketing Expert

There's way more good information on postcard marketing experts available online (and off).

One guy I have personally used myself is Tim Castleman, who publishes a guide called Postcard Marketing 101.

Joy's Postcard Marketing Manual

It's a terrific read, (best understood when printed - you'll need time to soak in the comprehensive info!)

Don't let the simplicity of his website fool you. The guy focuses all his attention on postcard marketing and getting customers through the door.

No B.S allowed here. Google his name for more.

Another successful postcard marketer out there is Alex Mandossian. He offers a home-study course called Market With Postcards (includes a 204 page binder and CD-Rom).

I have his 38 page 'promo' version of that guide. The images and postcard designs are a little dated now, (originating in 2000), but the marketing information within is still golden.

Now, if you sign up to Alex's MarketingWithPostcards.com, be aware that he sort of 'encourages' you to buy his course, consistently emailing on a weekly basis - until you buy his course.

That's fair enough I guess (as any good online marketer should!) If you don't fork out the dollars for the ($300+ I think it is course) you're evicted from that particular postcard marketing email list.

Other Postcard Marketing Experts

Another approach to find good marketing with postcard experts (or expert knowledge) is by going straight to the source.

Alex Mandossian's Market With Postcards

Simply by paying a visit to postcard printing websites like PrintPlace.com and digging up some excellent marketing advice.

Here's an example from the PrintPlace website: (Click on 'postcards' and then on 'marketing tips')

Postcards can be used for a variety of reasons. Recruiting new customers, announcing sales events, service reminders (etc) are all great uses for postcard marketing.

Here are some more tips to kick off your project:

• Postcards and Brand Considerations
• Effective Headline Writing for Postcards
• Steps to a Better Direct Mail Campaign
• Postcards for Independence Day
• Postcard Marketing Strategies
• 10 Direct Mail Ideas
• Tips and Tricks for Bulk and Direct Mail Postcards
• Costliest Postcard Mistakes

That's just a taste of some of the articles available. There's literally hundreds of experienced articles on that site that are terrific for updating your postcard knowledge!

Explore our site further for more postcard marketing ideas!