Postcard Marketing Tips
Postcards are a powerful tool for getting your foot in the door and leave just a tiny dent in your marketing budget. Here's some creative postcard marketing tips you can start playing with today.
You could say postcards have a high rate of success because they are the perfect size.
Of course, it's not only the size. It's the message too.
Not to mention other factors, such as targeting the right readers and the tantalising offer that's available!
Here's some tips to make sure that when it's time to 'do marketing' that you keep everyone on the straight and narrow.
My 'Eccentric' Postcard Marketing Tips
Firstly, it seems to be the case that most companies only do postcard marketing once or twice a year. Whenever it's done, it's important to do it right, so you keep your whole team (and the boss) happy.
A motivational postcard and/or poster
For example, if you're looking to get your postcards printed, then choose a printer that consistently offers competitive prices and an excellent end product.
But - how would you know that? You can hardly read a website page full of testimonials or take someone's word for it and expect to think different!
Of course, you solve this by having free postcard samples sent so you know exactly what quality postcards you're getting when it's print time!
And you can even go one better than that.
Go to a postcard printer and ask them to send you their actual postcard samples. This'll usually be a sampling of the postcard stock (possibly something like High Gloss, Dull, uncoated and Aqueous coatings).
Either way, you'll get a good feel for which coating works best for your needs!
But if that side of things confuses you and you were lost before we even mentioned High Gloss UV then take these baby steps:
- Send yourself a free sample postcard kit, and
- Email the postcard rep, or
- Call the postcard companies customer service line or online chat
A good, professional postcard company will go out of their way to help you out. Any that don't, well, that's an insane way of doing business!
Postcard Marketing Ideas Continued
The other way to get instantly savvy with postcard costs is to seek out the good old fashioned postcard quote tool.
Beautiful photos always work wonders
I make it a habit to get three quotes about most large expenditures I have in mind. (Except for impulse purchases!)
The postcard quote tool sort of expediates this process, and gives you an instant and precise postcard cost you can smile and tell the boss about.
Get a postcard printing quote at PrintPlace by clicking here
A quick note about the quoting. Make sure you get an all inclusive price for your postcard printing.
That makes it easier than finding out later from a printer that things like trimming to a custom size and re-editing are (substantial) extra costs!
Another thing you can do is actually ask your own staff or team if they could contribute to the photography for the postcard. You might have a pro photographer in your midst and not even know it!
If you're still struggling with the whole 'marketing' concept, then don't hesitate to contact a reliable postcard company to see if they offer assistance for postcard design and layout, your postcard marketing campaign and direct mailing.
Other Postcard Marketing Tips
Most postcard printers can accommodate from 500 to 100,000 postcards (offset printed).
If you want to print less than 500, they should be able to run the printing through a digital printer which is cost effective for short runs.
Digital printing such as this makes one day turn around time possible.
For offset printing, you can get a much lower price if you can allow 2, 4 or 6 business days for turnaround. Don't let any postcard company 'force' you into placing large orders (ex., 10,000 postcards) if you only want 500 printed!
Explore our site further for more postcard marketing tips and suggestions!
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