5 Essential Postcard Printing Tips

In terms of improving your business, postcard advertising is a powerful tool to have at your fingertips. Using postcards, your previous clients get to be pleasantly reminded of your business (especially if they haven't shopped with you for a few months or so!)

Postcards can also help attract prospective clients to your business, provide information regarding a new service, product or website, or just get the word out about a special sale.

Whichever way you go, you really want to make sure you get the postcard printing part right!

The advantages to postcards are numerous - for starters, they're easily read by the recipient and inexpensive.

They're also reasonably easy to make (if you're doing it from home).

However, when you need your postcard campaign to be super effective (and who doesn't?), then here's 5 essential postcard printing tips to keep in mind:

1. Always remember when printing postcards to target the RIGHT market.


Which market are you targeting?

Be sure to mail postcards to folks who are interested (or potentially interested) in the products or services your business offers!

Previous customers are the perfect recipients. When working with a list broker, be sure to purchase or rent a list of target consumers that are interested in your business.

2. Resolve to make the message on your postcard personal. Being impersonal can put people off. Add a personal touch to your message (whenever possible), and watch as more replies are generated.

For example, instead of a bland message about cat vaccines, create a personalized postcard that explains Mr. Whiskers is due for a checkup!

3. Spend LESS on your postcard printing. Printing the postcards yourself may cost a small fortune in ink as well.

A good alternative is to shop for online postcards that design customized postcards for you at reasonable rates. (See the recommended online printers below or these 3 ideal postcard printing services.

4. Careful about trying to close the sale on a small, cramped postcard!

Some companies try hard to say too much with their postcard advertising - and there's not a lot of room on the postcard to give ALL the information!



Instead, tell your customer a little tidbit about your product or service while attracting their attention.

Present a condensed message that gets them to take an action - where to go to find more information (whether it's a phone number, a website or the location of your store).

5. Pay attention to details! If your postcard design is the most boring thing in the world, your business might as well file for bankruptcy.

Your headline should be clear and stand out. Always make your messages readable so that you can get the responses you need.

Of course, it's often easier said than done. But by being careful when you're ready to get serious about postcard printing, you can be sure that your postcard marketing strategy will be starting off on the right foot!

Here's 3 postcard printers that we recommend