
Postcard printing can be an undertaking you do all by yourself, or with the help of an online website.
Perhaps you're just looking into some blank postcards, in which case 'printing' them yourself is just a matter of scissors and some card or paper.
But there's often more to it than that!
Custom printing your postcards are a touch more complicated; created from scratch, or a postcard template that you have personalized with your logo, name and the essential cool stuff.
Generally speaking though, when you're printing postcards you'll be doing it in full colour.
Yes, some designers will jump out and say (especially for company use) to keep your card simple, refrain from using black and white.
Four color postcard printing (that's combining cyan, magenta, yellow and black inks to create a full colour image) is a standard feature, so make sure you use it.
Actual studies have shown that the use of colour increased readership by 40% or more, and a 65% increase in the retention of material when full colour was used instead of black and white.
Printing postcards at home, though it does come with its advantages, involves a little more than just turning on your favorite colour Inkjet printer and clicking the print button.
Make sure to consider the following before you try this seemingly simple postcard printing method:
Make sure you have the right materials first. Get some paper that is 0.007 to 0.016 inches thick. (Or ask at the local shop or post office). Postcard paper that is thinner or thicker than these paper weights has a chance of being rejected by someone really important at your local post office.
Also check to see if your printer can handle the demands you may place on it. For example, a postcard that makes use of a very detailed colour photograph should warrant a photo printer for the best results.
Set the requisite postcard dimensions, usually 4.25" X 6" but no smaller than 3.5" X 5."
After uploading or creating your own design for the front of the postcard, the last step is to leave proper spacing on the back of the postcard. Specific areas of the postcard must be left clear for post office procedures.
If you're thinking of printing your postcard immediately and without all the hassle, you can look at sites like MyPostcardPrinting.com, Postcards.com, or Printplace.
All of these highly recommended postcard printers have a foolproof step by step creation and ordering process.
You can either browse from their limitless, ready made designs, or upload your very own.
Remember to use the postcard pricing quotation tools that most of these sites offer to get a good idea of what costs are involved. No point in blowing out yours (or someone elses) budget!
Their incredible quality postcards finished with cardstock gloss come at prices that are more than fair, as the table below suggests:
| Printing Service | Price* |
|---|---|
| MyPostcardPrinting.com | $52.35 |
| Postcards.com | $34.00 |
| PrintPlace.com |
$43.50 |
* All prices quoted are for 500 4 x 6 postcard prints, 4 colour front with empty back, and with slowest turnaround time.
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