Profitable Postcard Marketing Ideas

Regardless of how you look at it, the most important aspect of any successful postcard marketing business is its advertising.

In fact, the success of your postcards is wholly dependent upon good advertising...

But how do you do this successfully?

First of all, when you get right down to it, profitable postcard marketing has a lot to do with having a dynamic, spectacular ad on your postcard.

One that attracts the eye and GRABS the interest of the people you're trying to sell to.

Thus, unless your ad really 'jumps out' at the reader, your sales won't live up to expectations, and your hard earned postcard money will be wasted!

The eye-catching appeal of your postcard ad must start with the headline.

The Headline Is Crucial

Use the headline to very quickly create a picture in the minds of the reader - a vision of all their problems being solved, and attainment of the kind of happiness they seek.

If your headline fails to catch the attention of your prospect, you cannot hope to capture him with the remaining content on your postcard, because it will go unread!

So in writing your postcard advertisement (we'll call it that for now), you must quickly interest him in your offer, show him how he can get what he wants, and then cause him to take action immediately for your 'solution' to his problems.

When it comes to profitable postcard marketing, your copy should exude enthusiasm, excitement, and a positive attitude.

But don't be afraid to use a hard-sell approach! Say what you feel and believe about your offer.

Feel free to use common, 'everyday' English (but just make sure it's correct!)

While being honest is great, don't exaggerate or make claims you can't back up, or keep.

To do so could get you in trouble with the Federal Trade and Fair Practices people. And that wouldn't be fun!

Reel From The Shock!

Stress the benefits of your product or service. Explain to your reader how owning a copy of your book (for instance), or receiving your services will make his life richer, happier, and more way more abundant.

Don't get involved in detailing all the money you've spent developing the product or researching the information you're selling, nor your credentials for offering it. As they say...

Emphasize the 'sizzle' and not the steak!

It is important to involve the reader as often as possible through the use of the word 'YOU.' Write your postcard copy as if you were speaking to just ONE person.

Don't let your ad sound as a speaker at a podium addressing a huge stadium filled with people, but as if there were just one individual 'listening.'

Explain Patiently

Don't try to do overly clever profitable postcard marketing, or postcard advertising. Keep your copy simple, to the point, and on target toward selling your prospect the product or service because of its benefits. In other words, keep it simple, but clear; at all costs, you don't want to confuse the reader!

Just tell him exactly what he'll get for his money; the benefits he'll receive; how to go about ordering it. You don't have to get too friendly, or use slang expressions.

In writing a postcard advertisement, think of yourself as a door-to-door salesperson. You have to get the attention of the prospect quickly, interest him in the product you're selling, create a desire to enjoy its benefits, and you can then close the sale.

Profitable postcard marketing, and the art of copywriting, whether for a display ad, classified ad, sales letter or brochure, is a learned skill. Anyone can master this skill with a bit of study, practice, and perhaps some professional guidance.

Your first move, then, is to study your competition, recognize how they are selling their wares. Practice re-writing their ads from a different point of view or from a different sales angle.

Keep a file of ads you've clipped from different publications in a file of ad writing ideas. But don't copy anyone else's work; just use the ad material of others to stimulate your own creativeness.

If you're making offers via direct mail postcards, it's best to get into the postal system with it on Sunday, Monday or Tuesday, to be sure it does not arrive on Monday, the first and busiest day of the week.

And again, unless you're promoting a big ticket item, the quality or color of your paper won't have any great effect on the response you'll get, but the quality of your PRINTING definitely will, so bear this in mind when you place your postcard printing order.

One final point to remember: The summer months when people are most likely to be away on vacation are usually not good months for direct mail postcards. But they ARE good for opportunity and advertisements in publications often found in vacation areas, and in motels and hotels.

So, in a nutshell, profitable postcard marketing success does, indeed, depend upon advertising, and as with anything else, quality pays off in the long run. Read this report again; study it; let it sink in. Then apply the principles outlined in it. They have worked for others, and THEY WILL WORK FOR YOU!

Explore our site further for more profitable postcard marketing ideas!